Front and back view of an orange bomber jacket with “Every Child Matters” lettering and a black feather turning into flying birds.
Orange hoodie back front art showing circular Indigenous motif and “National Day for Truth and Reconciliation
front and back view of an orange bomber jacket featuring a circular Indigenous artwork, floral accents, and “National Day for Truth and Reconciliation” text.
Front-and-back composite of an orange windbreaker jacket displaying “Every Child Matters” on the front and a feathered circular motif with reconciliation text on the back.
Close-up of the velvet-lined hood interior of an orange “Every Child Matters” hoodie jacket.
Front and back view of an orange bomber jacket with “Every Child Matters” lettering and a black feather turning into flying birds.
Orange hoodie back front art showing circular Indigenous motif and “National Day for Truth and Reconciliation
front and back view of an orange bomber jacket featuring a circular Indigenous artwork, floral accents, and “National Day for Truth and Reconciliation” text.
Front-and-back composite of an orange windbreaker jacket displaying “Every Child Matters” on the front and a feathered circular motif with reconciliation text on the back.
Close-up of the velvet-lined hood interior of an orange “Every Child Matters” hoodie jacket.

Native America Jacket “Every Child Matters” Feather & Floral Design for Truth Day

Regular price $67.99
Sale price $67.99 Regular price $81.99
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Honoring Indigenous resilience with “Every Child Matters” Reconciliation jacket.

Stories from our customers

Strong message, tough jacket

Lightweight but blocks the wind well. The red handprint looks clean and sharp. I wore it on a hike, it held up great.

Bright orange, zero bleed

Important message and the print quality is ace. Wore it to a community event; felt comfy all day.

Bold pattern, comfy fit

Red geometric print hits just right. Zipper feels sturdy and the fabric breathes. Compliments every time.

Cozy without bulk

Fleece is plush but not heavy. Perfect for chilly mornings. The tribal pattern looks respectful and sharp.

Strong message, clean art

Bird motif looks sleek; lines are crisp. Fabric feels premium for the price. Zero shrink.

Bold, comfy, and true to size

Statement lands, fabric is soft. I wore it at a rally and it still looked fresh after.

Orange Shirt Day: Why It Matters


Wearing orange is a powerful act of remembrance, resilience, and hope. It honors the Indigenous children who were taken from their families, the communities forever changed, and the generations still healing from the trauma of residential schools. But it also reflects our shared hope for truth, justice, and reconciliation.

When you wear orange, you stand with the message that Every Child Matters. You recognize the lives lost, the pain endured, and the strength of those who survived. Orange Shirt Day is not just a memorial. It's a call to action, a commitment to learning, acknowledging history, and building a better future.

"Wearing orange is how we say: We remember. We stand together. And we believe in healing and change. We are still here... and our voices matter."

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Join the Conversation – Every Child Matters



Orange Shirt Day serves as a powerful reminder that we all have a role to play in keeping this conversation alive. It’s a day to learn, reflect, and most importantly, take meaningful action towards truth and reconciliation.

Let’s unite to ensure that every child matters, and to amplify the voices of those who endured the pain and trauma of residential schools. Together, we can create a future of healing and understanding.



Wear Orange and Raise Awareness



On this important day, consider wearing an Orange Shirt to show your support for the movement. It's more than just a shirt, it's a symbol of solidarity, awareness, and a step towards creating lasting change within Indigenous communities.

Together, we can make a real difference. Every child matters.